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Apr 25, 2018 @ 10:20

Singapore moves to market food products overseas

Singapore now aims to sell more of its food products overseas through a new website as well as a smartphone application, a report showed.

Singapore-based The Business Times reported that the Government of Singapore is now pushing for a couple of initiatives to assist its local food manufacturers to expand its overseas market.

Senior Minister of State for Trade and Industry and National Development Dr Koh Poh Koon said one of the initiatives is the launch of a website that will bring the Singapore Pavilion at industry trade show Food & Hotel Asia 2018 (FHA 2018) to the Alibaba portal and to help connect local businesses and overseas buyers beyond FHA 2018.

The website was developed by the Singapore Manufacturing Federation (SMF) and Innovative Media.

The second initiative, according to Koh, is the launch of the SMF SMART app, an online business-to-business (B2B) platform developed by SMF and technology company i-Sprint Innovations, which consolidates orders for overseas buyers and has features like traceability and authentication of products through QR code and IT security technology.

“Dr Koh also added that the Info-communications Media Development Authority (IMDA) is working with major food suppliers like Australian Fruit Juice, Globe Mart, Indoguna, Vismark, and Win Sin to guide their food and beverage SME clients through the digitalisation process using a B2B e-sourcing platform developed by Zeemart,” Business Times further reported.


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