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May 7, 2018 @ 19:01

Canada to make cannabis-infused beer

Canadian government backed the production of what could be the first beer made of cannabis, a report showed.

To be specific, Toronto-based Province Brands was awarded Canadian $300,000 from the Ontario government to create a brew that is safer than alcohol.

The concoction of Cannabis-infused beverage is set out to become the most popular way of consuming psychoactive alcohol when the recreational use of weeds in edibles is legalized in 2019.

Province Brands will join Canada’s largest pot weed producer, Canopy Growth. The latter has already partnered with alcohol giant Constellation Brands last year.

In a report from AFP, Province Brands Chief executive Dooma Wendschuh said that the proportion of people who smoke cigarettes continues to decline, and smoking pot creates some of the same toxic chemicals, which led health-conscious consumers to seek out alternatives such as pot vaping and edibles.

The company, however, looks into integrating this into common social activities. “Nobody meets up after work to share a plate of (cannabis-infused) gummy candies, so we’re trying to adapt to existing social behaviors, like sharing drinks over a conversation.” Wendschuh said.



 

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