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May 26, 2018 @ 17:51

Loud music is bad for your diet

Putting a loud music and your game face on before during work is a great idea for people wanting to shed some pounds. Just make sure not to bring this playlist along with you to lunch.

Music can influence your food choice, according to a study published in the Journal of the Academy of Marketing Sciences.

The study shows that volume is proven to directly impact heart rate and arousal. Softer music has a calming effect, making people more mindful of their order.

This typically results in healthier choices, such as a salad. Louder environments increase stimulation and stress, inspiring diners to crave a greasy cheeseburger and fries instead.

“Restaurants and supermarkets can use ambient music strategically to influence consumer buying behavior,” said Dipayan Biswas, PhD, marketing professor at the University of South Florida Muma College of Business.

Science Daily published a digested version of the study explaining the process the respondents went through.

Biswas conducted the study at a café for hours across multiple days, where they played various genres of music in a loop separately at 55 decibels and 70 decibels. The menu items were then categorized into three parts: Healthy, Neutral and Unhealthy.

42 percent of customers who were at the café during the 55 decibel music ordered Unhealthy food while 52 percent did during the 70 decibel music.

Turns out, it’s no accident that your favorite tea house plays relaxing jazz music while your go-to-bars usually invite rock bands to play.



 

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