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May 22, 2018 @ 9:07

Nestlé embarks on global initiative to help children have healthier lives

Nestlé has recently launched its global “Nestlé for Healthier Kids” initiative, a program that includes the further development of healthier products and advice for families on nutrition and exercise.

To be exact, it aims to help 50 million children lead healthier lives by 2030.

“Since its foundation, Nestlé has been committed to helping parents and caregivers provide the right nutrition to their children. With this new initiative Nestlé is accelerating the transformation of its food and beverage portfolio worldwide,” Nestle said in a statement.

In 2017 alone, the company launched more than 1000 new products to meet the nutritional needs of children. In the same year, it provided 174 billion servings of fortified foods and beverages in 66 countries where people lack essential micronutrients such as iron, iodine and vitamin A.

Nestlé CEO Mark Schneider explained that childhood is a time where life-long habits are formed.

“We want to help parents make healthier choices for their children. This is why we are accelerating our efforts to support families in raising healthier kids and we call on others to join us in this endeavor,” Schneider explained.

The Philippines joins the rest of the Nestlé companies worldwide in the launch of Nestlé for Healthier Kids.

“We believe that all children have a right to be properly nourished in order to reach their full potential and have a brighter future. Because parents play a major role in providing good nutrition to their children, we seek to involve and engage parents as we roll out Nestlé for Healthier Kids in the Philippines,” Nestlé Philippines Chairman and CEO Jacques Reber said.


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