Nico finally lands Lay’s endorsement deal
After weeks of posting about Lay’s and his not so subtle feelers that he wanted to endorse the brand, Nico Bolzico finally succeeded in landing the deal with the international potato chip brand.
After days of deep thinking, this is my official pitch for @laysphilippines! To the Marketing Manager of @laysphilippines: At first glance, this picture looks random but let me clarify a few points! 1- The tough guy on the left (@nachoithurburu) is representing Lays Barbecue Flavour, he is holding the classics coz I couldn't find Barbecue Flavour in the store! 2- The diva of the picture (@tutisaini) representing and holding sour cream flavor. She is actually the future wifezilla of @nachoithurburu. 3- The good-looking young guy on the right holding the cheddar flavor (@bautistaithurburu) represents the coolness of it. He is single and I am selling him, bids start at P 1,000. 4- #elbolzico got a bit lost and grabbed a poppy (I promise I can do better) 5- The photo bomber is my dad! Full on family support! Clearly, I got my personality from him! I don't normally give patato jokes for free but since Iwant you (lays) to get me here are some: 1- What is the potato favorite day? Fryday 2-What kind of girlfriend does a potato want? A sweet potato Maybe I should have spared the jokes, they are terrible! #elbolzicoforlaysorlaysforelbolzico #bolzicopitchdone
In his latest post, Nico shared some behind the scenes moments on set while he shot for his latest Lay’s campaign.
“This is it! We made it! Thanks everyone for your constant support! “ he captioned his video.
But knowing Nico, his goofy personality made the outtakes seem like the actual take already and the BTS could already be marketed as the actual ad.
This is it! We made it! Thanks everyone for your constant support! Great job @laysphilippines! One issue, you didn't include #ElPatato … He is really pissed! Good luck dealing with that diva! 🐢 … Prepare tons of Pellets and Tomatos if you want him to forgive you, and please don't make me part of that! PS: @leomessi is with Lays, #ElBolzico is also with Lays, #ElBolzico loves @leomessi … It is just me or by transitivity #ElBolzico must meet @leomessi?… Just saying! #ElBolzicoForLays #NicoForLays #LaysLifeNeedsFlavor #ElPatatoUpsetWithLaysWhatShouldLaysDo?
Or it could be that Nico signed the deal long before his first “notice me” post. This guy is really full of surprises but Lay’s landed themselves one great endorser. Congrats NIco and Lays! (ANGEL ONG)