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Saving the planet: One cow at a time

Impossible Foods, a California-based startup, is expanding its distribution network of meatless burgers after opening its first overseas store in Hong Kong.

The brainchild of Dr. Pat Brown, a biochemist and a vegan, hopes to convince other people to shift their diet by eating burger patties that don’t contain meat.

Dubbed as the “Impossible Burger,” the meatless sandwich is made with ingredients such as potatoes, coconut oil and wheat. A key ingredient in the recipe is a molecule called “heme,” which gives a meaty flavor to the food.

The plant-based burger was first introduce in 2011 and is currently available in more than 1,500 restaurants in the United States.

Brown believes that he is actually saving the planet by reducing reliance to animal-based foods, noting that Impossible Burger’s greenhouse gas emission is 87 percent lower compared to traditional meat-based patties.


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