Tourism chief to take advantage of Madrid Fusion to highlight Filipino farmers
New Tourism Secretary Bernadette Romulo Puyat said she will take advantage of Madrid Fusion, the most important international gastronomy congress in the world, to highlight Filipino farmers.
In an interview with Inquirer, Puyat hinted that she will continue Madrid Fusion Manila, which was stopped by former Tourism Promotion Board chief Cesar Montano a few months ago.
“We’re on our third year with Madrid Fusion, and we’re in charge of all the regional launches where we promote local products, local foods and locals chefs,” Puyat said.
“Madrid Fusion, as I’ve said countless times, was a game changer. When I entered the DA [Department of Agriculture], nobody was interested in agriculture.
After Madrid Fusion, there was an interest in agriculture. Suddenly there was the idea of farm to table,” she added.
According to her, all the chefs wanted to join her in her trips as a DA official because they wanted to meet the farmers.
“They realized how important the farmer is, and how hard it is to grow. Consumers wanted to know where the ingredients come from,” Puyat said.
“Elena Arzak, the number one female chef in the world, went nuts about the pili nut from Bicol. Andoni from Mugaritz, the number one restaurant in the world, wanted to meet Enting of Sagay, Negros Occidental. Enting is not even a chef, he’s a cucinero, but when he presented his kinilaw, they all went ‘who is this guy?!” she further said.