Lucky Me, Nescafe are still the most chosen brands in PH
Lucky Me and Nescafe continue to be the most chosen brand in the Philippines for the third straight year, according to the Kantar Worldpanel’s annual report and its ranking of most chosen brands across the world.
According to Brand Footprint, Lucky Me managed to be chosen by shoppers on the shelves 812 million times.
In particular, number 1 brand, Lucky Me, has the most number of buying households, reaching 98 percent of Filipino homes. At the same, it is being purchased 36 times in a year.
The brand is followed by Nescafe and Surf that are also the most chosen brands in beverage and home care, respectively.
The Top 10 most chosen brands in Philippines also include Silver Swan and Palmolive. Bear Brand gained presence in 87 percent of Filipino households and climbed 2 positions to become the 6th most chosen brand in the country. The rest of the Top 10 positions are secured this year by Great Taste, Milo, Kopiko, and Ajinomoto.
The Brand Footprint ranking measures how many times any FMCG brand is bought in the point of sale.
It measures how many households bought each brand and how many times they did it within one year.
In the Philippines, the study analyzed a total of 17 billion shopper decisions of 23 million Filipino households, covering 530 brands in 2017.