PH bags deal to supply fruit to South Korea’s biggest supermarket chain
Agriculture Secretary Emmanuel Piñol said that President Rodrigo Duterte’s visit to South Korea’s biggest supermarket chain, EMart — which recently hosted a week-long Philippine Food Festival — resulted to a three-year fruit and food supply deal.
This, according to him, will result in a P28 billion additional earnings for the Philippines’ agriculture sector.
“The supply deal with EMart is the biggest business deal with a single company posted by Philippine Agriculture achieved through the direct intervention of a sitting President,” Piñol said.
EMart, a sister company of Samsung, Shinsegae Food and Shinsegae Duty Free, is South Korea’s biggest supermarket chain with 153 outlets nationwide, including a newly-opened branch in Vietnam.
It gets the fruit supply from the Philippines, Vietnam, Thailand and South America.
EMart President and Chief Executive Officer Gab-soo Lee said the supply deal could go beyond the targetted level because of the huge demand for Philippine fruits in South Korea.
Lee, as cited by Piñol, told Duterte that EMart prefers to source its fruit supplies from the Philippines because of its proximity to South Korea which results in fresher products.