Tanduay to penetrate European market this year
Tanduay Distillers Inc. of Lucio Tan Group is planning to bring Tanduay into the European market in order to cement its status as the world’s top rum brand.
Lucio Tan Jr. said in a Philippine Star report that the group is looking at other markets aside from the US and Asia where it can bring Tanduay.
It was in 2014 when the brand first penetrated the US market. Four years later, think tank Drinks International named it as the world’s top rum brand, dislodging Puerto Rican brand Bacardi.
“Tanduay is now in talks with potential partners in the different European countries for possible distributorship arrangements,” the report said.
Some of the countries the company is looking at are Spain, London, and France.