This HK firm conducts milk tea master training program for new generation
FrieslandCampina (Hong Kong) Limited (FCHK) was recently awarded for the great success of its ‘New Generation Milk Tea Master Training Programme’.
FCHK and its brand BLACK & WHITE® have been particularly leading the development of the Hong Kong-style milk tea for over 75 years.
The company is committed to promoting and preserving the Hong Kong-style milk tea making technique.
In 2017, Hong Kong-style milk tea making technique was chosen to be part of The Representative List of Intangible Cultural Heritage of Hong Kong.
FCHK then partnered with social service organizations, training organizations and renowned chain restaurant groups to form a public-private partnership and hosted the second New Generation Milk Tea Master Training Programme.
The program provided training for about 30 unemployed individuals with basic cha chaan teng (local tea shops in Hong Kong) bartending skills, to pass on the Hong Kong-style milk tea making techniques, equip trainees with vocational skills that enable them to re-enter the workforce and introduce new blood into the industry.
In addition, FCHK extended the program to youngsters and trained secondary school students to become Junior Milk Tea Masters.
FCHK also supported students to run a milk tea kiosk for them to gain hands-on experience in sales and operation, and promote Hong Kong-style milk tea making technique to the community. The Stevie® Awards are the world’s premier business awards.
FCHK particularly received the Silver Award for ‘Innovation in Community Relations or Public Service Communications’ in the 5th Asia-Pacific Stevie® Awards for this project.