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Jul 30, 2018 @ 15:43

New breed of chicken could have niche market in PH

Agriculture Secretary Emmanuel Piñol has introduced a new breed of chicken that could potentially have a niche market in the Philippines for its distinct tastiness.

“Two weeks ago, I received a call from a friend who said that the ‘lechon manok’ which I sent to a party he tendered was ‘very tasty’. He wanted to know if I was producing a lot of that breed suggesting that its distinct tastiness and thick firm meat would be a sure hit in the niche market for naturally raised free-ranged meat chicken,” Piñol said.

He said his friend referred to this chicken as “Manok Pinoy”, a new strain of free-range chicken which Piñol developed and started breeding eight years ago.

“I developed ‘Manok Pinoy’ because of my personal preference for the naturally raised native chicken over the 27-day-old broiler,” he explained.

“I prefer the firm meat and long muscle strands of the native chicken in contrast to the clumpy, coarse and short muscle strands of the broiler,” he added.

As of now, Piñol’s poultry farm is hatching about 1,400 eggs every week and he intends to increase the number of his breeding hens to about 5,000 heads before the end of the year.

Moving forward, he is planning to open an outlet which would sell nothing but natural free-ranged Manok Pinoy lechon and barbecue cooked naturally with Lemon Grass, Tamarind leaves or the local Basil called Sangig.


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