NFA seeks public cooperation in intensified market monitoring
The National Food Authority (NFA) said it is banking on the public’s support in ensuring that the government-subsidized rice, which is priced at P27 and P32 per kilogram, will go directly to its intended beneficiaries.
“We will not tolerate any vicious activities like diversion or adulteration of NFA rice for greater profit. That’s why we are calling on the public to help us monitor any wrongdoing such as alleged re-bagging of NFA rice, mislabeling NFA rice as commercial rice, or mixing NFA rice with commercial rice for bigger profits,” NFA administrator Jason Aquino said.
He said this as the agency started distributing NFA rice in Metro Manila markets.
NFA rice at P27 and P32/kg was earlier distributed in Central Luzon, Bicol, Northern Mindanao and Caraga regions.
To get the public more involved as watchdog over government rice, the NFA said the public may air their concerns via Hotline 8888, based in Malacanang, where all complaints related to rice and NFA are acted upon by concerned NFA offices and personnel within a 72-hour timeframe.
“While we are religiously conducting daily monitoring at the markets, we also have limited personnel to handle that job. That’s why we are calling on all concerned citizens to help us spot and immediately resolve problems in the sale of NFA rice as we do our best to distribute it to as many areas at the soonest possible time,” Aquino said.
He explained that NFA’s 22,660 accredited rice retailers nationwide are constantly reminded of their duties and responsibilities as government’s partners and ultimate link to rice consumers.