Shakey’s opens first store in Dubai
Shakey’s has opened its first store in Dubai, thanks to Shakey’s Pizza Asia Ventures (PIZZA), the operator of the single largest brand of chained full-service restaurants in the Philippines.
And it features the familiar store environment of a Shakey’s pizza parlor in the Philippines and offers the many iconic products which many Filipinos have grown to love.
During the opening, the Philippines’ number one full-service brand drew a huge number of patrons in Dubai, with long lines and guests patiently waiting close to an hour to enter.
Located opposite Burjuman Mall and just a few steps from EXIT 4 of Burjuman Metro Station (one of the busiest stations in Dubai), the new store is strategically located and very accessible, thus attracting good traffic and high brand visibility.
“We are bringing Shakey’s to Dubai and we assure Filipinos living there that all of their favorites will be the same as it is in the Philippines,” said restaurant manager Alfie Alcazar.
Everything on the menu is halal-certified, in line with Dubai’s Islamic culture.
However, the key features and flavors that make for a Shakey’s trademark experience are meticulously kept intact. Marinade, breading, dough blends, and spice mix for the pizzas, chicken, and spaghetti are all flown in from the Philippines.
The new store represents the first for franchisee Aljeel Capital, a Dubai-based group, which is committed to open nine more Shakey’s store in the United Arab Emirates (UAE) over a span of five years.
“We are excited to have more stores in the UAE, with our flagship Dubai restaurant finally open and with the overwhelming turnout we had during opening night,” said Aljeel Chief Executive Officer Firas Hurieh.
“We are proud to say that our store broke several Shakey’s records on that day – the highest total net sales during opening day and the largest number of pre-sold loyalty program ‘Supercards’,” he added.