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Aug 21, 2018 @ 8:04

Chick Flicks = More Popcorn Sales, Mother Lily shares

When you’ve been in the film business for as long as the Monteverdes, you might know a thing or two about which movies sell. After all, Regal Entertainment (formerly Regal Films) has been producing movies since 1962, giving birth to the most popular superstars and love teams.

Most people don’t know though, that Mother Lily Monteverde, the founder of Regal started out in the business with two popcorn stands. In an interview with the Philippine Star for her 80th birthday, she shared that she put up two popcorn machines and earned P100 a day. She said she put these up near movie theatres and enjoyed brisk sales from there.

One thing she shared though was that she noticed that more people buy popcorn when chick flicks are on.

“I always prayed that a woman’s movie would be shown dahil maraming babaeng manonood at bumibili ng popcorn. Kapag action picture, mostly men would watch at kokonti ang bumibili ng popcorn. Malungkot ako siempre,” she said.

Perhaps, this was the reason that Regal became known for producing mostly chick flicks, dramas, horror and comedies as opposed to action? And this seemed to have been a good move because Regal is still producing these types f flicks until now.

Regal Film’s entry to the Pista ng Pelikulang Pilipino Unli Life is incidentally showing on theatres now. (ANGEL ONG)


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