Popeyes coming back to PH
America’s famous fried chicken joint Popeyes entered its first major master franchise development agreement in Asia, which would signal its comeback to the Philippine market.
Popeyes and Kuya J Holdings Group, Inc. (Kuya J Group), the owner and operator of Kuya J restaurants in the Philippines, announced over the weekend that they will be signing an exclusive master franchise agreement to develop and grow the Popeyes brand in the Philippines.
“We are proud to partner with Popeyes to launch and develop this great brand in the Philippines. The Philippines is a large and growing market, and we are looking forward to serving the high-quality food that Popeyes offers to the country’s more than 100 million people,” Kuya J Group said.
For his part, Alexandre Santoro, President of Popeyes, said the company is “very excited to sign our first major development agreement for the Popeyes brand in Asia”.
“We believe that our passion for food at Popeyes will resonate well with guests in the Philippines,” Santoro said . “Our partner, Kuya J Group, brings years of local expertise and a keen understanding of consumers in the Philippines.”
Terms of the agreement were not yet disclosed.
Popeyes®, part of Restaurant Brands International, was founded in New Orleans in 1972 and has more than 40 years of history and culinary tradition.
Popeyes distinguishes itself with a unique New Orleans style menu featuring spicy chicken, chicken tenders, fried shrimp, and other regional items.
The chain’s passion for its Louisiana heritage and flavorful authentic food has allowed Popeyes to become one of the world’s largest chicken quick service restaurants with over 2,900 restaurants in the U.S. and around the world.