Tanduay partners with Shopee to launch online store
Tanduay Distillers Inc., maker of the world’s top selling rum brand, will launch its own online shopping store, a venture it does not intend to do alone.
In a statement, Tanduay said it has partnered with Shopee, the leading Singapore-based e-commerce platform with 12 million users in Southeast Asia and Taiwan, to start the Tanduay brand international online store.
The e-commerce store will allow shoppers to easily access authentic premium items and products being sold at the Tanduay store in Century Park Hotel. These products include original apparel, bags, and accessories.
Paul Lim, chief marketing officer of Tanduay, said the partnership with Shopee is aligned with the strategy of the company to continuously improve ways and find new avenues to make Tanduay accessible to a broader market.
“The move is consistent with our core strategies to reach a growing global market of online shoppers,” Lim said.
Tanduay Distillers Inc. is a member of the LT Group of Companies.