Vindigo is the blue wine set to take internet by storm
French entrepreneur René Le Bail has launched a not so ordinary wine called Vindigo and it will surely take the internet by storm. After all, it’s color blue.
Food and Wine wrote that Vindigo is originally a Chardonnay before it is filtered through the pulp of red grape skins where pigments known as anthocyanins give the 100-percent natural wine its blue color.
“On the beach or by the swimming pool—it’s 11 percent which means it’s not a super strong wine,” Le Bail said in a Guardian report.
“It has a fruity taste, there’s cherry, passion fruit and blackberry. It’s a festive wine,” he added.
Le Bail specifically launched Vindigo in the southern French port city of Sète and is already making money out of the brand.
A report in the Telegraph showed that the wine is selling for as little as $14.
As of now, Vindigo is only available in Spain but there has been requests to have it sold in Britain, China, Indonesia, Italy, and Belgium.