Goldilocks’ polvoron now sold in Indonesia
The Department of Trade and Industry (DTI) said the Philippines’ best-selling Goldilocks polvoron is now available in select Indonesian supermarkets.
DTI commercial attaché Jeremiah C. Reyes said in a Manila Bulletin report that the much-anticipated entry of the product in Indonesia is part of the department’s mandate to promote homegrown brands in the international stage.
Polvoron is called “kukis” in Indonesia and classified as shortbread.
“The iconic polvoron’s popularity in Indonesia grew by word of mouth when their nationals started bringing back home these delicacies from their trips to the Philippines. Back then, before its formal launch in September, Indonesians could only purchase the product online or through their friends,” the report said.
Goldilocks polvoron will be exclusively distributed by PT Prambanan Kencana and will only be available in Jakarta, Surabaya and Makassar and at Farmers Market in L’Avenue and Mall Artha Gading (Diamond) for now.
DTI-Jakarta is currently in negotiations with the distributor to carry other Filipino brands in the market, the report further said.