This can soon order fresh eggs via online delivery service
Kasemchaifood, one of Thailand’s major egg producers, has expanded their traditionally Business to Business (B2B) wholesale business model to now include online selling, bringing a truly farm fresh product more conveniently to consumers in Thailand.
For this, Kasemchaifood has tapped the company DHL eCommerce.
As of now, the Thai egg market is led by a traditionally wholesale model with farm producers supplying major local wholesale markets, grocers and supermarkets. It normally takes about three to seven days for a batch of eggs to pass down the supply chain.
By selling online, Kasemchaifood will now be able to deliver eggs fresher through DHL eCommerce’s delivery network to reach the end consumer within 24 hours.
“In our business, we aim to combine farmer expertise, passion and innovation to offer the best product quality to consumers. Freshness is of utmost importance to Kasemchaifood and we are always looking for new ways to ensure we offer the freshest, highest quality product to consumers,” said Konjanart Sornmayura, Vice Chairman and Chief Financial Officer, Kasemchaifood Company Limited.
“By combining our B2B and B2C [Business to Customers] business model, the consumer will now have the choice to either buy from their favourite shop or directly online to enjoy truly farm fresh eggs within 24 hours,” he added.
DHL eCommerce is part of Deutsche Post DHL Group. It was established in 2014 as part of the Group’s growing focus in e-commerce logistics solutions.
DHL has been in Thailand since 1973 with its sister divisions DHL Express, DHL Supply Chain and DHL Global Forwarding.