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Sep 5, 2018 @ 18:09

Yakult becomes a hot commodity after success of ‘To All The Boys I’ve Loved Before’

If you’ve watched the Netflix original movie “To All The Boys I’ve Loved Before” based on the bestselling novel of the same name, you probably noticed a familiar yogurt drink that lead character Peter is fond of drinking.

Its none other than your probiotic specialist Yakult, often found in convenience stores, groceries and being peddled by Yakult ladies near your household. In the Philippines, it is a big deal to see something so familiar so of course, Pinoys were part of what made the hashtag trend on Twitter.

According to a report by Bloomberg, Yakult Honsha, the producers of the yogurt drink reported a spike in their sales after the release of Netflix movie, with some countries reporting a shortage of the drink.

While the brand was not specifically mentioned in the film, fans of the drink were quick to spot the familiar bottle shape and the red foil cover. (ANGEL ONG)


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