Burger King ‘bullies’ a Whopper Jr. to stress a powerful point about bullying
In an epic campaign against bullying, fastfood giant Burger King recently conducted a social experiment to see how their customers will react to the sensitive issue of bullying, especially if it was happening in front of their eyes.
In the video, a child actor was posing as a bullied teen and was positioned in a visible part of the store as they played out a typical scene where bigger kids were picking on him while he ate his meal. At the same time, workers at the kitchen were also ready to give a surprise to those who ordered their bestseller Whopper Jr.
It was clear in the video that a lot of people who saw the kid being bullied but they merely acted as spectators as the abuse happened. Meanwhile, the grill team was doing some bullying of their own by serving burgers that were crushed and pounded to the customers.
It was no surprise that the customers immediately complained about their “bullied” burgers. As a matter of fact, 95 percent of customers served with the crushed product complained and spoke up about it. In contrast, only 12 percent of the people who witnessed the bullying stood up to the bullies to protect their young victim.
In what was an essential message of the ad, the crew member asks one customer: “If you had seen me bullying this burger, would you have stood up and said something?” to which he replied a swift and emphatic “yeah!” The statement clearly marked the difference in the reaction to when the food and the person was bullied as the man was not one of those who spoke up for the kid.
In its closing message, Burger King stated: “No Jr. deserves to be bullied,” referring both to the burgers and the people who are victimized by bullies. The fastfood also encouraged their customers to help stop bullying. (ANGEL ONG)