DTI’s agri-tourism trade fair seen earning P50M in sales
The Department of Trade and Industry (DTI) MIMAROPA Region is hoping to earn P50 million in sales in its fourth edition of MIMAROPA Naturally Agri-Trade and Tourism Fair slated on October next week in Mandaluyong.
Bannering local products and tourism destinations from the provinces of Occidental and Oriental Mindoro, Marinduque, Romblon, and Palawan, the 2018 MIMAROPA Naturally will be participated by over 130 micro, small and medium enterprises (MSMEs) from the region, and will also feature a One Town, One Product (OTOP) Next Gen special setting.
DTI MIMAROPA Regional Director Joel Valera said that the agri-trade and tourism fair will help MIMAROPA MSMEs produce high quality and competitive products and penetrate mainstream domestic and export markets, which will result job generation locally to support the Trabaho at Negosyo agenda of the administration.
Besides the OTOP Next Gen special setting, the agency also invited 129 institutional buyers from Metro Manila for the closed door buyers’ hour to help MSMEs expand and widen the reach of their products.
“We are proud to announce that the DTI MIMAROPA Region, in coordination, with other concerned government agencies and local and provincial units in the region, will open another year of MIMAROPA Naturally, which will provide an avenue to MIMAROPA MSMEs to better market their products to buyers in Metro Manila and establish constitutional buyers. Hopefully some of the MSMEs reach the export market,” Valera said.
“We hope that the OTOP Next Gen special setting and closed door buyers’ hour will attract more Filipinos to patronize our products,” he added.
The special setting will feature MSME products that were assisted by the agency through the OTOP Next Gen program by improvement and innovation in the areas of quality, product development, design, packaging, standards compliance, marketability, production capability, brand development, among others.
Among the products that will be exhibited during the five-day agri-trade and tourism fair are processed food, furniture and home furnishings, wearables, such as fashion accessories, bags and footwear, and gifts and holiday decors.
In its 2017 edition of MIMAROPA Naturally, the fair raked P47.9 million in sales participated by 131 MSMEs.