Planters sell sugar direct to consumers
As their contribution to avert rising inflation, sugar planters in Negros Occidental have started selling sugar direct to consumers at a much lower price than those retailed in markets.
The initiative, implemented by member-planters of the Confederation of Sugar Producers (CONFED) Negros, was done after the industry’s dialogue with Sugar Regulatory Administration (SRA) chief Hermenegildo Serafica recently in Talisay City, Negros Occidental.
Serafica welcomed the proposed direct-selling, which was started over the weekend by farmers under the La Carlota Mill District Multi-Purpose Cooperative and the Associacion de Agricultores de La Carlota Y Pontevedra.
As part of the scheme, washed or premium raw sugar was sold at P45 per kilo, much lower than the P48 to P56 per kilo of the same quality being retailed in the province.
Serafica said he is “hoping that this gesture will be replicated all sugar producers in the country.”
He added that SRA has been monitoring sugar prices and has started writing to retailers to revert to prevailing prices within five days if their prices have been found to be exorbitant.