‘McDonald’s of the Philippines’ is set to takeover US
You might only be hearing this now but yes, Jollibee is now called ‘McDonald’s of the Philippines’ and it is set to takeover the United States.
“We Americans love our McDonald’s. So when a newcomer hits the block and claims to be the next Mickey D’s, you know we’re all ears,” a Reader’s Digest article wrote.
“That newcomer is Jollibee, a fast-food chain some people are calling the McDonald’s of the Philippines,” it added.
Right now, Jollibee has 38 stores in the United States, the newest of which opened in Manhattan last week. Globally, the firm has 1,289 branches.
Jollibee Food Corporation (JFC) North America’s vice president Maribeth Dela Cruz told Business Insider the chain is now planning an “aggressive” expansion in America over the coming years.
The Reader’s Digest report also highlighted how Jollibee fans camped out for 18 hours last month when the chain opened its first store in the United Kingdom for the first time.
American Jollibees expect to bring in a high number of Filipinos too.
“It’s not just the products they used to enjoy when they were back home,” Cruz told Business Insider. “It’s really the experience of bringing them back to happy memories of being with their family and celebrating moments and milestones in their lives back in the Philippines.”